https://www.nzherald.co.nz/nz/celebrities-strike-a-pose-against-gm/2Z7UPMH562P6Y7NJ64ALHYQSVM/
Visual media – films, images, performances – can shape our view of the world and impact our emotions in profound ways. Photography is a critical tool in political advertising and movement-building, acting as a visual language that breaks down barriers of literacy and culture to evoke immediate emotional responses. It operates by framing political figures, shaping public opinion, and catalysing social change, often blending the lines between journalism, propaganda, and persuasion.
Curated by Jon Carapiet.
Curators note: “With the benefit of hindsight, the celebrities who took part in the movement in 2001 can be considered accidental ‘economic heroes’. New Zealand exports have thrived as consumers around the world seek out safe, natural, GE-free food. The 2024 report by independent economic consultancy NZEIR estimates the value of our GE-free export advantage is as much as NZ$20 billion a year.
Download the full report from NZEIR here: https://drive.google.com/file/d/17fC5qTDVscJBfuKGIG1oopjnXI0oib1b/view
Looking ahead, that advantage is set to grow as the global market for GE-free, Non-GMO food is projected to be US$2624 Billion by 2034. www.fortunebusinessinsights.com/non-gmo-food-market-106359
For many people the strict regulation of GE has been a benefit, but the debate goes on about the best way forward for ‘clean, green, natural’ New Zealand. The central challenge is how to benefit from ethical use of gene technology for research and medicine in containment but also ensure that Nature itself is protected for future generations, and ensure that the economic boom from GE-free and organic food production continues.”
Thanks to Marilyn Sainty and Fiona Jack.
Thanks to the Auckland Council, Urban Development Office.


